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How NASA uses 'space moms', 'average Joes' to get people excited about space exploration

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Monrovia resident Susan Kitchens stood a few hundred feet from the runway as the Space Shuttle Endeavour, atop a 747 airplane, descended into Edwards Air Force Base in 2012.

Her access rivaled camera crews and reporters from national press, but her lack of media credentials may have made Kitchens more important.


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